canadiens FR

BRAND GUIDELINE

Welcome to the Montreal Canadiens’ brand resources page. Here you will find an abbreviated version of the brand guideline, including guidelines for corporate identity and writing style. You’ll also find some downloadable elements which are necessary for brand usage in your work.

COLORS

The main colors feature two impact colors, but from different spectrums. A very warm red and a deep blue; together providing a dynamic, enthusiastic and athletic identity.

PANTONE 187

C5 M100 Y71 K22
R167 G25 B48
#A71930

PANTONE 2758

C100 M91 Y7 K32
R11 G34 B101
#0B2265

TYPOGRAPHY

ACUMIN

The Acumin font is the pillar of our corporate image. All typographic variations of the Acumin family of fonts are permitted and available for use to represent the Canadiens brand.

Acumin font

TYPOGRAPHIC RULES

LANGUAGES

In digital visuals, keep French and English in similar proportions, when the format permits.

MATCHUP

FR Visiteur c. Local

EN Visitor vs Home

SEASON

FR Saison 2021-2022

EN 2021-22 Season

BI Saison 2021-2022 Season

DATE

FR 4 décembre 1909

EN December 4, 1909

TIME

FR 19 h - 19 h 30 With a space before and after a lower-case h

EN 7:00 p.m. a.m. and p.m. all lower-case

PRIX

FR $ after the amount (60 $)

EN $ before the amount The $ should never be used as a superscript.

ARENA

FR Centre Bell

EN Bell Center

NONBREAKING SPACES

FR ALWAYS before the following symbols ! ? $ % : ; « »

EN Not applicable.

PLAYERS

CAPTAIN

Nick Suzuki

ASSISTANT CAPTAINS

Brendan Gallagher

Mike Matheson

HELMET SPONSORS

HOME Bell

AWAY cibc